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We've all been told that the best advertising is free publicity. Don't you wish it were that easy to get? I know I do. As a PR professional, I noticed that the world doesn't operate on my timetable; it operates on its own. I searched for ways to be in the right place, with the right message at the right time, and BINGO! I got a direct hit on the mark! My client and I are being featured in Entrepreneur Magazine. Was it coincidence? I wondered. So I tried the "traditional" route of sending in an awesome proposal and waited. And waited and waited. And nothing happened, today. What was different I wondered? Then it hit me; I was cold calling.

The phrase cold calling sends a chill up my spine. I didn't like it when I was selling Girl Scout cookies and I still don't like it today. In my world cold calling equals rejection. I don't like rejection, I like acceptance. I think we all do. Whenever we pitch a story to the media, we have to create heat: enthusiasm, energy & excitement in an ice cold environment. When a story does get picked up it usually isn't because it's earth-shattering news. There is no "new" news really. When the story is picked up it's because it meets the reporter's needs in that exact moment in time and we're enthusiastic, energetic and excited about our client as being perfect for the story. Right Person, Right Place & Right Time. It makes all the difference in the world.

Media Match is all about you being positioned to the right media that will convey your story to the public. What would it mean for your business to be featured in a major media magazine or TV show? If you tried to buy that kind of advertising it would cost your thousands, if not over ten thousand dollars depending on the magazine.

As an entrepreneur myself, I have always had a soft spot for the brilliant, creative people who want to make their mark on the world. You are some of the coolest people in the world. When it comes to living, you are out on the skinny branches in life. When it comes to talking and contacting the media sometimes you're a deer in the headlights. It's not your fault; it's a whole new ballgame. It's like comparing little league to major league baseball.

Whenever we enter into some new arena in life, we have to learn the rules. So how do you keep yourself from looking like an amateur in the eyes of a professional? Typically there are three ways:

1. Hire a professional to do it for you. Upside: You won't make a fool of yourself Downside: You never learn how to do it yourself the right way.

2. Go back to school and take the training the professional. Upside: You'll have the information of the professional Downside: You take years off your progress.

3. Work with a professional in a mentoring program Upside: You gain knowledge and progress at a rapid rate Downside: Compensation for the training is required. For the Media Match program it's $750 per quarter. compare that to $3,000-$6,000 a month for a PR Firm with no guarantees. We guarantee your placement or we continue to represent you for free.

Give me a call at 310-379-9620 and I'll answer all your questions. If Media Match is right for you, I'll invite you to be one of the experts I pitch to the media through the Media Match program. Why? Because I have found that even when Opportunity's Door swings open, it's nice to have someone watching your back.

All the best,
Maureen

P.S. Our premium programs includes a 1 year listing as an expert on PRNEWSWIRE, an expert listing at MaureenOCrean.com, daily scans of all news story leads on your behalf, custom pitches to media by a PR Veteran, all for about $1.00 a day. I know it sounds too good to be true, but we are able to help entreprenuers, authors and small business owners by creating a media coop where the expense is shared by a group. We thank you for sharing with your friends by giving you an extra hour of business coaching with each client you refer.

Risen Magazine is breaking new ground in journalism.

For the Individualist in all of us, Risen was recently featured in the Chicago Tribune for its recent interview with Ozzy Osbourne. To subscribe or take advantage of their unique build your own magazine feature, visit www.risenmagazine.com today.

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