Contact us at: 310.379-9620 or Email Maureen          Vol 1     

In this issue This Month's Success Tip Capture The Magical 5 - It's Time For Money Mapping™ Media Match Launches - Are You In The Know? Insider Connections Your Free Ad Here Have A Question? Email your questions about your business to Maureen and she'll answer as many as time allows. We'll also share what topics are hot in the next issue of the Insider Connetion Go to Submit your question Meet Some Amazing People Gayl Murphy, author of Interview Tactics, www.gaylmurphy.com Dr. Letitia Wright, host/producer, The Wright Place TV Show, www.wrightplacetv.com Deadlines Female Pediatrician Sought as Spokesperson A national consumer product company is seeking a female pediatrician with a current or future book, for spokesperson responsibilities. New York City area preferred. Contact Maureen O'Crean for more information at 310-379-9620 or Email Maureen Please feel free to pass it on. Capture The Magical 5 - It's Time For Money Mapping™ You know you've heard this phrase before: The Time Value Of Money. It simply means the amount of revenue your money creates for you over a period of time. It is a way of identifying which investments pay the highest dividends. Have you ever wondered about the Money Value of TIME? Money Mapping™ is a wonderful tool for understanding just how valuable your time is to your success. We all want to work less and make more. That's true for you too or you wouldn't be reading this newsletter. While this is a desire that burns strongly for us, it is also the one that eludes us most often. I started wondering why as I was working with my client the other day and it came to me. We, as individual entrepreneurs and small business owners are subject to the same Laws of Economics on which our economy is based. It is The Law of Supply and Demand. It really is a simple law and it applies to you. Here are the basics: When supply is low, prices go higher When supply is high, prices go lower to drive sales You see this law at work every day when you go to the gas pumps. Lots of oil, lower prices. Shortage of oil, higher prices. Threat of shortage of oil, higher prices still. So how can you get this law to work on your behalf? That's where the principle of Money Mapping™ kicks in and you'll need some simple tools to make an amazing discovery: A knowledge of your body's clock Your daily planner/schedule A green pen or pencil Step 1: Identify Your Body's Clock Each of us runs on a particular time schedule. Some of us are night owls and some of us are morning people. You know who you are by how early you run out of steam in the evening and how early you start in the morning. Within your 24 hours there is a set of Magical 5 hours where you are on top of the world. This is your most creative time of day. One of the biggest mistakes we make is to squander the Magical 5 on tasks that require no creativity whatsoever: reading email, opening mail, reading the paper, talking to co-workers or running errands. It's a daily tragedy that gets repeated over and over and is a true loss. Every creative hour we waste can never be recaptured. Stop and take a few moments to identify your Magical 5. Step 2: Find Your Planner Before you can make lasting changes, it's important to move the ideas from the intellectual zone to the emotional zone, where change really occurs. Look over your schedule and take an inventory of the Magical 5 that were available to you over the last month. That's 30 creative hours a week (take off one day to rejuvenate your spirit) and on average 129 creative, high-energy hours a month. To complete our equations, you must know your gross wages per hour or your hourly, billable rate. Start to think like an attorney and you'll make money like one. Now out of that 129 hours available, mark off those that were used on revenue generating activities only. If you had to drive to an appointment for a sales call you can count that time, but make sure you look at the cost: benefit ratio of the call. To get your efficiency rate, take the number of billable hours you worked. Note: Do not count all the time you were working, only count the exact number of hours you worked at earning money, i.e. on a sales call, filling an order, following up on a lead, doing a client's work for which you are getting paid. So if you had 129 billable hours available and worked 50 of them on revenue generating activities you have an efficiency rate of 39%. What do you think the rate is for wealthy business owners? Step 3: Create Your Money Map™ Grab your green pencil and mark off your creative time, your Magical 5 for 6 days a week. Do it for every week. This step is crucial to your success so don't skip it. Every activity your schedule in the GREEN Zone is for making money. When you schedule a maintenance activity, errand, or social call during this time, you are short-changing your earning possibilities. By marking off your Magical 5, you will train yourself to be more conscious of how you spend and waste your best time of day. After a while, you will turn off your email and let the voice mail answer the phone while working on a revenue activity. More of your good time will be spent on making money. What do you think you'll end up with? More Money, of course. I encourage you to practice Money Mapping™ with your Magical 5 this month. Next month I'm going to share how to put the Law of Supply and Demand to work in your business, but it won't work for you if you don't have a strong handle on this trick first.

Media Match Launches - Are You In The Know?

How Promotional Items Can Work In Your Favor If you are ready for market and have products available for distribution, donating to a gift bag for your target market may be a smart decision. As a member of Media Match, www.mymediamatch.com we can access and distribute your products to the right audience. Gift Bags are a big business with exposure to a celebrity audience running as high as $50,000 per placement with a promotional company. How can an emerging company compete? By being smart, and leveraging every opportunity that comes your way. BOCA BETH , an educational spanish/english only product line for children ages 0 to 10 leveraged her placement success into KYSR, Star 98.7. Beth Butler, the founder and creator of the award winning BOCA BETH products was invited to put a package of products into the Oscar Gift Bag for EXTRA/Access Hollywood's Oscar Suite through a relationship she created with Simply Tiffany Taite. With that win, we wrote a press release, BOCA BETH GOES TO THE OSCARS and pitched Star, who asked us to send the products. The impact of this product placement led to a feature article, with photos in the local Sunday Times. A great ROI on this investment. Here are some past requests for products from Media Match sources: Luxury Products Needed for Gift Bags for Upscale Event KMR Communications, Inc., is a public relations firm in Manhattan. We are supporting an upscale event for residents of a New Jersey community. The event will include 100 residents, and will be hosted by the town’s mayor. We are seeking luxury products for children, men and women for 100 gift bags. In addition we are also seeking more expensive items to use as a silent auction/raffle item. The proceeds will benefit a local charity. Gift-Bag Opportunity for Fashion and Beauty Event 2 What: Fashion promoter TopButton.com is hosting a fashion and beauty event showcasing over 50 designers (at up to 50 percent off). The event will be held from Sunday, April 2, from 10 a.m. to 4 p.m., at The Highlands in The Hollywood & Highlands Center on Hollywood Boulevard in Los Angeles. Attendees will receive a free gift bag with ticket purchase. The event, which benefits the Young Survivors Coalition, an organization, will also feature a silent auction to raise money for breast cancer research. Benefit: Get unbelievable product exposure while supporting the Young Survival Coalition. Get product introduction to highly refined/high-end, female-oriented, money-spending consumers. Gift participants will have logo recognition at the event and inclusion in gifts and news releases. When/Where: Sunday, April 2, 11 a.m. – 4 p.m. (VIP entry begins at 10 a.m.), at The Highlands in The Hollywood & Highlands Center, 6801 Hollywood Boulevard, Hollywood, Calif. Number of Gift Bags: 1,000 (quantity of product donations may be from 250 items and up) $$Fee Based$$ Gift-Bag Opportunity: The Billies: Billie Jean King and Friends, Featuring Sir Elton John Deadline: April 5th What: The Billies is a new awards program celebrating extraordinary contributions in the media’s portrayal of women in sports and physical activity. The 1st Annual Billies: Billie Jean King and Friends, will be presented for the first time at this inaugural benefit event for the Women’s Sports Foundation, an educational nonprofit organization founded in 1974 by tennis legend Billie Jean King so girls following in her footsteps would not have to face the barriers she faced playing sports. Klein Creative Communications will present luxury gift bags to the VIP celebrities at this first-ever event. When/Where: April 20, Beverly Hilton Hotel, Beverly Hills, Calif. Number of Gift Bags: 25 Gift-Bag Donations Sought for Cancer Walk-a-Thon Deadline: March 22 We are seeking gift-bag donations for the Gift For Life Cancer Walk-A-Thon. Held April 22 in Los Angeles, this event will raise awareness and money to help fight cancer. To learn more about if promotional donations is a good path for your goals, Email Maureen for some straight answers.

The Insider Connections

Share your products and services with our audience. Send your 25 word add and web link and we'll post it in our newsletter for free. Do you know a local agency working with issues related to HIV/AIDS? The Silence Is Broken Project is helping to raise funds for these organizations serving the needs of the community and persons with HIV/AIDS. Visit www.thesilenceisbroken.com The Wealthy Woman's Network is a Christian networking group supporting women at every stage of creating their business. Next Meeting is March24th. For More Information, visit www.wealthywoman.org

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